Configuring Your SPF to Get Your Email Ready For Mago

Because Mago sends emails out on your behalf, it's important to make sure that your email is ready for Mago.  

SPF and Getting Email Ready for Mago from Mago:Talent on Vimeo.


There's one key concept that you need to be familiar with.  It's called an SPF record.  SPF stands for Sender Policy Framework.  This might sound complex and technical, but it's really very simple.  Essentially, what a sender policy framework or an SPF record allows you to do is designate senders who are permitted to send email on your behalf from your address and also block anybody who is trying to impersonate you.  By going through this process, you will explicitly tell the internet as a whole that Mago is allowed to send email on your behalf.  This works as long as you have your own domain, and your own email address.  

Note: If you are using a free email address (like gmail, hotmail, yahoo, AOL, etc) I want to issue one quick warning.  In addition to having less control, by using these free "disposable" email address you're actually presenting a less professional image.  You don't represent yourself as an established, legitimate entity.  More importantly, you have no configuration control.  At any point, whoever sends your email could state that all email must be sent from a specific server with whatever limitations they decide to put in place.  So it's possible, by using a free email address, that less email is going to get into your recipient's inbox.  Additionally, a lot of spam gets sent from free email addresses, so it's possible that any of these free email services could be on various spam blacklists.  This affects your ability to get your email into your recipient's inbox.


You need to create an SPF record if you don't already have one.  Contact your domain host for instructions.  The process should be fairly straightforward and well documented, once they have pointed you in the right direction.  They will ask you to paste in some text.  This is the exact text that you should include:

v=spf1 a mx include:sendgrid.net include:retailSPF.smtp.com ~all

If you go in and find out that you already have an SPF record, then you would simply add:

include:sendgrid.net include:retailSPF.smtp.com

after any other entries you have in your SPF record and before the "all" portion of the record.


Once you've done this, you can check if you've added this correctly by following these quick steps 

  1. Go to mxtoolbox.com/spf/aspx . 
  2. Type in your domain name, usually without the WWW 
  3. Click the spf record look up

A green indicator means that everything is correct.

If you don't know who your domain host is, this information is also available on the SPF tool on mxtoolbox.  If you scroll past the results on the bottom you'll see it says who your DNS hosting provider is. Then you can do a quick web search for "SPF" and that host provider, or you can contact them directly.

If you do need help, we have technicians standing by to assist.  Just create a support ticket on the Mago website.

That's all you need to get your email ready for Mago.

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  • 12-Apr-2017
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